JOHNSON’S KIDS

Johnson's kids is Johnson & Johnson's line of hygiene products for children up to 7 years old. The key visual was designed in two ways, featuring the entire brand portfolio and divided by product lines (Blackinho poderoso, Cachos dos sonhos, Gotas de brilho, and Cheirinho prolongado). Each product line includes a toy related to its character, modeled in 3Dmax. From the development of each key visual, various point-of-sale materials were created.

POSM